Client The Chambers (Cairns)

Industry Hospitality (Food, Beverage & Events)

Project Goal To design a visually compelling campaign for The Chambers’ Annual GALentine’s Day Bottomless Brunch—an event that toasts to female friendships while raising awareness for ovarian cancer. The challenge was to create a recognisable event identity that stayed true to the brand’s core while introducing fresh, distinctive elements each year.

Project Overview  As the original home of bottomless brunch in Cairns, The Chambers needed a refreshed campaign to build on the sell-out success of last year’s event. Held just before Valentine’s Day, this celebration honors the incredible women in our lives, with 100% of proceeds supporting ovarian cancer research.

Visual and Creative Elements
  The campaign design is anchored by a signature badge framed within The Chambers’ iconic arch window, maintaining a strong connection to the venue’s identity. A teal ribbon weaves through the design, symbolising ovarian cancer awareness, while delicate magnolia florals represent ovaries. The visuals capture the lively and social essence of the event, featuring hands raising drinks in celebration and an animated “cheers” moment to featuring the alcohol sponsors signature drink for the day.

The campaign assets are designed to be versatile, complementing the event’s evolving themes while maintaining a cohesive and recognisable brand presence.